The way to the purchase decision
Digitisation is also bringing about a change in print and publishing. Publishing is now part of the digital process. Print must therefore also be thought of in digital terms and not be treated as a stand-alone medium. The integrated approach of sensibly linking suitable media channels to each other is the concept for successful corporate communication. Print touchpoints account for 20 per cent and are an important part of the customer journey, which shows that print has an important influence on the path to the customer’s purchase decision.
Enjoy the benefits
Digitisation creates new possibilities that increase the demands on print media: increasing language variants due to internationalisation, target-group-oriented sub-publications, personalised addressing and on-demand media production in the corporate design of the company. Meeting these requirements for automated print production can only be achieved through database publishing, combined with significant time, cost and quality benefits.
Media for all print touchpoints can be created efficiently with our solutions. You can find some examples in the following.